The ‘El Lazo’ identity is a continuing effort to embrace all that is Southern Arizona and the history and culture of the community.
The El Lazo mark features the skull of a Roadrunner in celebration of Dia de Los Muertos and the All Souls Procession (a public ceremony began in Tucson in 1990).
El Lazo, Spanish for ‘lariat’ or ‘lasso’, is taken from the City of Tucson’s city seal that ties together the modern city and the historic area that is now Tucson.
The Tucson Rodeo and Parade is held every February and celebrates the ranching history of the area. The skull in the logo is wearing a cowboy hat to reflect this historic tradition in Southern Arizona.
As part of the new identity, the Roadrunners are proud to unveil an El Lazo jersey that will be worn at select games (dates to be determined based on final release of AHL 2020-21 Regular Season schedule) and an all new El Lazo merchandise line from Just Sports.
Accompanying the introduction of El Lazo, Roadrunners Give Back and the Arizona Coyotes Foundation are pleased to offer grants to Hispanic-based non-profit organizations in Southern Arizona. The benefitting organizations impacted will be notified of the awards in the coming weeks.