The ‘El Lazo’ identity is a continuing effort to embrace all that is Southern Arizona and the history and culture of the community.
The El Lazo mark features the skull of a Roadrunner in celebration of Dia de Los Muertos and the All Souls Procession (a public ceremony began in Tucson in 1990).
El Lazo, Spanish for ‘lariat’ or ‘lasso’, is taken from the City of Tucson’s city seal that ties together the modern city and the historic area that is now Tucson.
The Tucson Rodeo and Parade is held every February and celebrates the ranching history of the area. The skull in the logo is wearing a cowboy hat to reflect this historic tradition in Southern Arizona.